Welcome to Cacique Marketing. Your Hispanic Market Specialist.
Our Mission To improve the economic connection between business and the Hispanic Community by cooperatively developing strategies that communicate a seamless message of product and/or service benefits.
Are you trying to increase your share of the multi billion dollar Hispanic Market?
The Hispanic Market in the USA is currently $700 billion dollars and is expected to grow at 8% per year for the foreseeable future.
Is your advertising dollar used as effectively as possible?
Most companies relentlessly under spend on advertising efforts to attract the Hispanic Consumer. Is your organization operating under one of these assumptions?:
Any one of these assumptions, sustained long term, will have a negative effect on your businesses long term future.
The USA Hispanic market is growing exponentially and is mostly under served. It is also predominately foreign born and Spanish language dominant (except for immigrants who came at an early age and have been in this country more than 10 years). If you do not spend appropriately on reaching the Hispanic Consumer, your competitor will.
A little extra allocation on the Hispanic Segment will achieve at least two objectives:
Let me explain, if you are spending 10% of sales on advertising, with no allocation to the Hispanic Market, and your sales to Hispanics are 3%. You are effectively overspending (losing) 3% on the non Hispanic Consumer.
What makes Cacique Marketing YOUR HISPANIC MARKET SPECIALIST?
The experience and ability to be on familiar terms with the problems created by the diversity of the Hispanic Market.
Hispanic Americans derive their heritage from as many as 24 different countries. Many troubles can arise because of these sharp cultural and linguistic differences.
Confusion over meaning of words and intended significance of phrases can leave even the most expensive campaigns with meager results.
Your Hispanic Market Specialist will develop messages and campaigns that communicate in proper culture and language.
Contact us today for more information on our qualifications and history. CompanyEmail