Learn essential facts regarding the Hispanic consumer including their migration history, cultural partialities, language preferences, demographic distribution and life change trigger points.
An informative 4 hour seminar that will help your organization understand the Hispanic Consumer and their various cultural attitudes. Especially those that exist between the foreign born and American born Hispanic consumers.
There are several myths about Hispanics;
Maintaining these beliefs will be the downfall of many organizations looking to expand their customer base.
FACT: The Hispanic population is a heterogeneous blend of multicultural societies from all of Latin America.
FACT: The Hispanic population will continue to grow, even if the doors to immigration are closed.
FACT: The Spanish Dominant consumer is not being actively pursued by local businesses. This could be a fatal mistake because the Spanish dominant consumer is almost 60% of the Hispanic population. Not reaching out to them today will signify disaster for any prospective long term business plans.
Cacique Marketing seminars are designed to help businesses understand, attract, amplify and retain Hispanic Consumers. Some of the topics that will be covered are:
"Alberto was very effective in providing clarity to unfamiliar cultural customs, necessary in today's marketplace, very enjoyable and interesting. R. Needham"
"Having grown up in the New York City Metropolitan area I felt as though everything Alberto spoke about was absolutely true. Presented an interesting perspective on the diverse Hispanic market. C. Spadafino"
"...clearly understands the topics and made sure non Hispanics followed the cultural references and connections to local markets and business. M. Hassett"
Seminar Participants also receive handouts and demographic data specific to their local.